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As a senior associate with Swann’s global research team, Fairlie brings over thirty years’ international consulting experience in the APAC region and the UK as a senior strategist and commercial insight specialist.
Having run her own research and commercial consultancy for the last seven years, she has developed relationships with blue chip companies and has worked as an advisor for a range of industries as a strategist and growth specialist. She has led top-level commercial negotiations in a range of private sectors including finance, technology, travel and the media.
Fairlie’s background has seen her specialise in strategic partnerships and proposals, and contract negotiations, market insights and commercial opportunities have been a focus. She has worked for several multi-national advertising agencies and has held senior positions with DMB&B, DDB Needham, Fairfax and TI Media as well as the position of Media Group Head with Virgin Australia.